Designer: ddp Studio

"In the case of the sofa we created for D3CO, this approach was met and strengthened by the brands’ philosophy that is to use only 100% natural materials."

 - Interview with ddpstudio -

 

 

Why is sustainability important to you?


We believe that sustainability is all about the quality and the durability of a product. This means that we pay attention to the work, the prime materials and also to the production process itself. Poorly designed or poorly produced objects, even if they are made with eco sustainable materials, are in our opinion at the antipodes of what we think is a correct use of the resources that planet earth provides us with.

 

Has your attitude towards design changed in the last years, how do you see your evolution?


With experience we have become less innocent and more practical in our approach. We are more efficient now because we have more insight into production processes, strategic choices of enterprises, commercial constraints and the whole creation process behind the birth of a product. We are maybe more able to anticipate and avoid potential problems already from the brainstorming phase onwards.

 

When you designed your D3CO product, what was your ultimate goal you wanted to achieve?


There is not much that has not been already seen in the world of sofas. We aimed to rethink the object taking certain liberties, imagining it being used for casual conversation, or also a nice afternoon siesta - just as it would please ourselves.

 

Does form follow function?


We believe that design should respond to practical needs, but the unexpected twist is this little plus that is always expected of us designers.

 

How does design change the world?


A bit of modesty here - design will not change the world. Intelligent ideas, sure, but then finding those by inventing design solutions is part of our work. On the other hand design can absolutely make a contribution to elevate the relationship we have with objects. - As does Casquet, which introduces a playful dimension that can help us to see everyday life with different eyes.

 

What do you enjoy most about working in design?


We like to design the solution of every problem, that’s is in a certain sense a lifestyle that all members of ddpstudio have in common. The best part is paradoxically also the most exhausting one. It’s the permanent discussion of brainstormin ideas that result from brainstorming, their iterations, the feeling to make two steps forward and then three steps back. Sometimes one has to be willing to abandon ideas that seemed like the right solution, put oneself out there, take faith again, listen to the clients opinions, and finally develop the product.



What is the invisible part of your work, can you describe it to us?


Time… nobody sees it and values it, but so much time goes into every project, also the ones that seem the most simple.



What was your favorite day at work in the last few years and why?


The day right before the holidays, like back at school, in this we have not changed.

Describe the chemistry between different partners on a design job. Is working about good relationships?

Ddpstudio is a trio, three elements that change roles continuously. And above all we are friends and we respect each other as persons. This has always helped us to surmount even small misunderstandings. We think three is the perfect number for a creative studio, as you are always able to get out of a dead end and always in a democratic manner with a clear majority.



How do you think the home of the future will look like? Where will it be, how will it be furnished, how will it be built?


Some months ago we may have responded differently to this question. Now that we are homebound due to a virus, we are re-discovering the value of our homes, in which in normal times we spend rather little time. All three of us secretly nurture an ambition to live elsewhere or to be in movement. If it were not for our families, we would probably be three nomads and ddpstudio would be a travelling van, that’s how we dreamt about it when we started into this adventure. We believe in the idea of a home one plans and builds with one’s own hands. Home would also incorporate a lab or workshop, though this may be a bit difficult living in the city with a reduced amount of space. But in the home of our dreams, the garage with all of its tools would be bigger than the rest of the house.



How does nature inspire your work?

The process from concept and project to Casquet passed through varying stages of models, thoughts, references and surely nature was very present like in many other projects by ddpstudio. We observe the world and we reach out to re-interpret it without formal repetition that would obvious and banal. In the case of the sofa we created for D3CO, this approach was met and strengthened by the brands’ philosophy that is to use only 100% natural materials.

 

ddp Studio's creation for D3CO: Casquet family

Casquet 2 seater sofa

Our bestselling sofa is all about contemporary design, mixed with a little romanticism. Check out the angled lines and the playful side cushions - just push them into position and rest your head to fully sink in and relax.

Casquet 3 seater sofa with wings

Our bestselling sofa is all about contemporary design, mixed with a little romanticism. Check out the angled lines and the playful side cushions - just push them into position and rest your head to fully sink in and relax.

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